'n Eis zapfen
Digital Customer Loyalty with Treuli
How Saxony's most creative ice cream parlor uses Treuli's digital loyalty program to delight regulars and successfully connect three locations.
From a Coastal Idea to an Ice Cream Phenomenon
What began as a bold business idea during a coastal vacation has grown since 2023 into one of the most popular destinations for ice cream lovers in Central Saxony.
Ronny Heymann and Annett Adler opened their first ice cream shop in Frankenberg in April 2023 — with a concept that was entirely new to the region: guests assemble their ice cream sundae completely by themselves.
The concept is beautifully simple yet unique: guests choose from three cup sizes and fill them up — with soft serve straight from the machine and a wide selection of toppings. From fresh fruits to chocolate chips, gummy bears and cornflakes — there's something for every taste.
Success proved the family right: the family now operates three locations — including the new 'n Eis-Cafe at the market square in Hainichen since March 2026, with around 40 seats, homemade pastries and hot beverages.
More Than Just Ice Cream
From custom-built sundaes to homemade cream puffs and Americano waffles with fresh fruits — the menu impresses with creativity and quality.
Rethinking Customer Loyalty Digitally
With growing popularity and three locations, one question became increasingly important: how do you strengthen the connection with regular customers and keep them coming back?
Ronny initially chose helloagain — a European platform for digital customer loyalty. But the limitations of this solution for a small, local business quickly became apparent:
Opaque, High Costs
helloagain doesn't publish prices — you only learn the monthly fees after a sales conversation. For a seasonal ice cream shop, the costs were disproportionately high.
Oversized Feature Set
Marketing automation, extensive CRM integration and multi-channel campaigns — tools that an ice cream parlor simply doesn't need.
Complex Onboarding
Setup required a multi-step process with support dependency. Independent adjustments were virtually impossible.
Poor Value for Money
For the basic features actually used — collecting points and redeeming rewards — the monthly fee was far too high.
Treuli — The Loyalty Program for Local Businesses
With Treuli, Ronny found exactly what he was looking for: a lean, affordable loyalty program tailored precisely to the needs of local businesses.
Earn Points via Receipt
After every purchase, customers scan the QR code on their receipt. Points are automatically credited — simple, fast and with no effort for staff.
Redeem Attractive Rewards
Collected points can be redeemed for individual rewards — from a free coffee to a large ice cream creation. Rewards are displayed in the app, sorted by category.
Welcome Bonus & Birthday Gift
Every new customer receives a welcome credit upon registration. On their birthday, they get another credit — for special rewards and a smile.
Refer a Friend
The integrated referral program rewards existing customers who bring new guests to 'n Eis zapfen — customer loyalty that spreads itself.
Promotions & Info in the App
Current flavors, upcoming promotions and news — customers find everything in the app. Direct links to the website and Instagram make Treuli the central hub.
Everything at a Glance with the Admin Dashboard
For Ronny as a business owner, Treuli is not just a customer loyalty tool, but also a valuable source of information.
The clear admin dashboard gives him access to all key metrics at any time: registered users, active transactions, redeemed rewards and campaign effectiveness. The statistics help him make informed decisions — such as which rewards are most popular and how customer behavior evolves throughout the season.
Instead of wasting time with tedious research, just ask Daniel directly. He has the necessary know-how, thinks ahead, and quickly finds suitable solutions for IT problems of any scale.
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Strengthen the bond with your customers through a digital loyalty program that truly fits your business.
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